Framer vs Wix vs Webfow – Which is the Best CMS in 2024?

Have you ever wondered which platform is best for designing and developing your website? Look no further! In this blog, we will explore the pain points and key features of three popular platforms: Framer, Wix, and Webflow.

First up is Framer, a powerful design and prototyping tool perfect for designers with coding experience. It allows you to create intricate animations and interactions using gestures and transitions. If you’re looking to create highly interactive and advanced design prototypes, Framer is the way to go.

Next, we have Wix, a user-friendly website builder that requires no coding knowledge. With its drag-and-drop editor and pre-designed templates, Wix makes website creation a breeze. It even offers e-commerce capabilities for those looking to set up online stores.

Finally, we have Webflow, a versatile platform that combines the visual editor with a code-based editor. Webflow is excellent for designers who want to create custom layouts and interactive designs without coding. It’s even equipped with a powerful CMS, making it perfect for managing dynamic websites.

But how do these platforms differ from each other? Well, Framer is best suited for advanced designers with coding skills, while Wix and Webflow offer more accessible options for users of varying technical expertise. Ultimately, the choice depends on what you’re looking to achieve with your website.

In this blog, we will delve deeper into each platform’s ease of use, pricing, features, and design capabilities. By the end, you’ll have a clear understanding of the pain points and features of Framer, Wix, and Webflow, allowing you to make an informed decision on which platform suits your needs best.

So, if you’re ready to discover which platform will help you create the website of your dreams, keep reading!

What are Framer, Wix, and Webflow?

Framer, Wix, and Webflow are three popular platforms used for website design and development. Each platform has its unique features and capabilities, catering to different user needs and skill sets.

1. Framer

Framer is a design and prototyping tool that allows users to create interactive and animated designs for web and mobile applications. It offers a powerful and flexible interface, enabling designers to build complex interactions using gestures, animations, and transitions. Framer is particularly well-suited for designers with coding experience, as it utilizes JavaScript to create custom interactions and animations.

2. Wix

Wix is a user-friendly website builder that empowers individuals and businesses of all levels of technical expertise to create professional-looking websites without coding. It provides a drag-and-drop editor, a wide range of pre-designed templates, and a host of built-in features and functionalities. Wix also offers e-commerce capabilities, allowing users to set up online stores and accept payments.

3. Webflow

Webflow is a web design and development platform that provides a responsive visual editor along with a code-based editor. It allows designers to create custom layouts, interactions, and animations without the need for coding. Webflow also offers powerful CMS (Content Management System) capabilities, making it a popular choice for designing and managing dynamic websites.

While Framer caters to advanced designers with coding skills, Wix and Webflow offer more accessible options for users with varying levels of technical expertise. Both Wix and Webflow provide intuitive interfaces and comprehensive toolsets for creating visually appealing and functional websites and applications.

Difference between Framer, Wix, and Webflow

Framer, Wix, and Webflow are all platforms that offer users the ability to design, build, and publish websites. However, there are substantial differences in their capabilities, ease of use and flexibility.


Primarily a prototyping tool, Framer is aimed at designers looking to create highly interactive and advanced design prototypes with a focus on motion and animation. It’s a little more complex to learn and not necessarily built for the creation of complete, live web pages.


Aimed at a more general audience, Wix is a website builder with a drag-and-drop interface, making it extremely user-friendly. It allows for easy creation of complete websites without needing any coding knowledge. However, it offers lesser customization compared to the others and may result in websites that are not unique.


Webflow is a more advanced website editor. It allows for higher customizability and flexibility than Wix, accommodating more detailed design and layout preferences. It is a mix between Wix and Framer, allowing designers to create complex, interactive designs and animations, and then publish them directly as a live website.

In summary, these platforms cater to different user needs: Framer for advanced design prototyping, Wix for easy, user-friendly website creation, and Webflow for a blend of both with an emphasis on customizability and advanced design.

Ease of Use – Framer vs Wix vs Webflow

Ease of use can be a critical factor when choosing an ideal web design platform. Let’s compare Framer, Wix, and Webflow in terms of their user-friendliness.


Framer offers a user-centered design with accessible tools and an intuitive interface. However, it requires some level of coding skills, which may not suit beginners. On the upside, its hands-on approach helps enhance designing and prototyping experiences while delivering highly customizable results.


Wix, on the other hand, caters to both beginners and pros. Its drag-and-drop interface is easy for those with no coding ability, while also providing advanced options for experienced developers. It provides powerful templates, and add-ons for easy and quickly-achievable customization.


Webflow, while having a steep learning curve, offers advanced design capabilities. Although it might be daunting for beginners, its complexity allows one to tap into a depth of design not typically available in drag-and-drop platforms. It’s best suited for professionals familiar with CSS and HTML.

As per the ease of use:

  • Framer: Best for users with some coding experience.
  • Wix: Highly friendly for beginners and pros alike with its user-friendly interface.
  • Webflow: Recommended for professionals comfortable with a higher level of complexity.

In conclusion, beginner users may find Wix most comfortable, while intermediate and seasoned designers would appreciate Framer’s blend of design and coding. Webflow stands out if you’re a professional seeking more in-depth design capabilities.

Pricing – Framer vs Wix vs Webflow

Choosing between Framer, Wix, and Webflow for your website or design works largely comes down to which platform best suits your needs, but pricing also plays a crucial part in the decision.

Framer has a free tier, while Pro and Enterprise plans cost $20 and $79 per month respectively. The Pro plan allows you to work on collaborative projects and the Enterprise plan supports large organizations with advanced security and priority support.

Wix offers both free and paid plans. The pricing for Wix paid plans starts at $14/month, which includes the removal of Wix ads on the website. More advanced packages provide benefits like more storage, visitor analytics, a professional logo, VIP customer support, and eCommerce capabilities.

Then there’s Webflow. Aside from its free plan, the Basic Site plan starts at $12/month, the CMS plan costs $16/month, and the Business plan at $36/month. For eCommerce, it starts at $29/month for the basic plan and up to $212/month for the Advanced plan.

All platforms offer various features, but before making a choice, consider the needs of your project, the size of your team, and your budget. Each platform brings value to web design, but the right one for you depends on what you need and how much you are willing to invest.

Features & Use Cases – Framer vs Wix vs Webflow

Framer, Wix, and Webflow are popular digital tools for creating websites and web applications. While they share some features, each offers unique capabilities and use cases.


Framer is a prototyping tool focused on designing interactive and high-fidelity designs. It allows seamless collaboration and real-time editing. Use cases include creating animations, prototyping mobile apps, and crafting complex design interfaces.

Some distinctive Framer features are:

  • Built-in react components for responsive design
  • Code editor for customization
  • Interactive components for user testing


On the other hand, Wix is a drag-and-drop website builder offering an easy-to-use platform for creating websites. Main use cases include building personal websites, portfolios, blogs, and small businesses online presence.

Wix features include:

  • Hundreds of designer-made templates
  • Custom domain names
  • Wix SEO wiz for online visibility


Webflow, however, is a hybrid of a website builder and a CMS. It provides more control over the code and allows you to design production-ready websites. Webflow is used by designers for creating interactive websites without writing code.

Webflow features include:

  • Visual CSS designer
  • Inline text editing
  • Rich media support (3D, Lottie, Interactions)

Each tool, with its unique features, caters to different target audiences and use cases – Framer for complex interface design, Wix for personal or small business websites, and Webflow for production-ready, interactive websites.

SEO Friendly – Framer vs Wix vs Webflow

When creating a website or mobile app, search engine optimization (SEO) is crucial. Let’s look at how Framer, Wix, and Webflow compare in terms of SEO friendliness.


Framer, known for its high-fidelity designs and prototyping, falls short in terms of SEO optimization. One of its significant downsides is that Framer lacks the ability to export SEO-friendly code. Thus, sites built with Framer may have lower search engine rankings.


Next, let’s look at Wix. Wix has comprehensive SEO features, such as customizable URLs, keyword support, and an SEO Wiz that guides you through the optimization process. Their AI solution provides best SEO practices, but the platform still has limitations compared to fully flexible CMS.


Lastly, Webflow is particularly strong with SEO. It automatically generates a sitemap, allows extensive SEO metadata customization, and provides clean, readable URLs. A significant advantage is that every page built in Webflow is HTML/CSS, thus greatly pleasing Google’s algorithms.

While all three platforms have their strengths:

  • Framer excels in high-fidelity design and prototyping.
  • Wix offers an easy-to-use interface with basic SEO features.
  • Webflow offers high-level, flexible SEO customization that outperforms Wix and Framer.

If SEO is paramount, Webflow seems to be the ideal choice. However, the final decision should also consider other factors like design needs, functional requirements, and user’s technical skills.

Themes & Design – Framer vs Wix vs Webflow

Framer, Wix, and Webflow are all potent tools in web design. But when it comes to themes and design, each platform stands out in its own way.


Framer puts a robust emphasis on interactive design. With a vast library of pre-made components, it facilitates the user to literally “frame” their website. Designing with Framer involves a combination of visual design, component-based coding, and state machines, making it highly favorable for designers wanting a high level of interactivity.


Wix, on the other hand, is known for its wide range of easily customizable pre-set themes. It is highly user-friendly with its simple drag and drop feature where coding is not required unless you opt for the more extensive Wix Corvid. The built-in design intelligence of Wix ADI (Artificial Design Intelligence) offers a quick and striking web design in minimal time.


Webflow, however, is a more sophisticated platform that combines the simplicity of a visual design interface with the flexibility of HTML and CSS coding. Serving almost like a hybrid between a site builder and a coding platform, it offers a wide array of customizable pre-designed templates. The ability to design and change on the live website through Webflow’s visual interface is highly valued by more experienced designers.

In a nutshell:

  • Framer excels in interactivity potential
  • Wix shines with easy-to-use, customizable pre-set themes
  • Webflow offers highly flexible designs that combine visual interface with HTML/CSS coding

Framer – Who is it for?

Framer is a highly versatile tool designed particularly for a range of professionals who work in the digital product creation sector. Do you want to know who it is exactly for? Let’s dive in!

Firstly, Framer is excellent for UX/UI designers, thanks to its full-fledged prototyping feature set. When creating interaction-intensive interfaces, a tool like Framer might be exactly what a user experience designer needs.

Coding isn’t for everyone, but it’s a fundamental part of creating immersive digital products. Hence, Framer is also suitable for developers who want a more visual interface, without abandoning the precision and control coding affords.

For product teams that need to demonstrate app functionality, Framer is a powerful tool. Its ability to incorporate animations and interactivity helps bring single screens together into a cohesive flow, delivering a lifelike user experience.

Last but not least, Framer is also beneficial for marketers and entrepreneurs who want to create high-quality mockups and ideate effectively. Its drag and drop feature makes the process easy, even for those without much design experience.

In a nutshell, Framer is designed for:

  1. UX/UI Designers.
  2. Web Developers.
  3. Product Teams.
  4. Marketers.
  5. Entrepreneurs.

To conclude, if you deal with digital product creation in any capacity, Framer might be a fantastic tool for you. It offers innovative solutions to help you perfect your design, communicate your ideas effectively, and oversee seamless project execution.

Wix – Who is it for?

Wix is an ideal platform for a wide variety of users. It’s an excellent choice for individuals and small businesses who want to create professional-looking websites without hiring a designer or learning how to code.

Personal Users

People who desire their personalised blogs or portfolios would find the wide range of customizable themes on Wix to be a perfect match.

Small Business Owners

For restaurant owners, photographers, musicians, or those in the creative field, Wix offers a multitude of industry-specific templates and functionalities such as online booking, eCommerce, and contact forms.

Freelancers and Professionals

Wix provides a robust set of advanced features like Wix Corvid (for programmers) and Wix Editor (for designers). This allows professionals to build complex web applications and high-end designs, combining ease-of-use with powerful functionality.


With its drag-and-drop interface, Wix makes website building accessible to those with little or no knowledge about designing or developing a website.

eCommerce Entrepreneurs

Wix’s powerful eCommerce platform runs smoothly, rendering it ideal for online store owners. It provides features such as secure online payments, product catalogs, and inventory management.

Tailored to different user needs, Wix offers an all-in-one solution for anyone looking to create a strong online presence. It is a versatile tool for people from all walks of life, making website development a hassle-free and enjoyable journey.

Webflow — Who is it for?

Webflow is a revolutionary tool that targets a wide demographic in the digital world. It simplifies website design and development process without compromising on the quality and customization of the output.

Primarily, there are four categories of individuals who might benefit from Webflow:

Freelance Web Designers

Web designers can now design, test, and launch websites without writing a single line of code. Webflow offers an intuitive visual interface for design, allows integration with various third-party applications for enhanced functionality, and ensures responsive design.

Creatives & Graphic Designers

Artists or graphic designers who have no coding experience can jump right into designing their very own websites. They can bring their artwork to life on Webflow’s canvas and showcase their creations on a platform entirely designed by themselves.

Web Development Agencies

For web development agencies, Webflow eases project management. Agencies can create high-fidelity prototypes, collaborate, and address revisions promptly. It provides CMS for clients, so they can handle minor changes themselves without any back-and-forth.

Business Owners and Bloggers

Business owners, particularly startups, and bloggers who wish to have a presence online without any dependency on web developers can rely on Webflow.

Hence, Webflow is for anyone who wants to design and create powerful websites without having the knowledge of coding. With this tool, every design vision can become a digital reality.

Framer vs Wix vs Webflow – Final Verdict

The choice between Framer, Wix, and Webflow depends on your specific needs as all these tools come with distinct features.

Framer shines in prototyping and interactive design. The tool is apt for advanced users with coding knowledge. It offers real-time collaboration making it an excellent tool for team projects. However, it can be challenging to utilize for beginners due to its code-based environment.

  • Ease of use – ✘
  • Advanced prototyping – ✓
  • Collaboration – ✓
  • Customizability – ✓

Wix provides user-friendly, drag-and-drop features, ideal for amateurs and small businesses that need simple websites. Its versatile template library aids users in creating websites quickly. But, a lack of ultra-advanced features limits its usability for complex web projects.

  • Ease of use – ✓
  • Advanced prototyping – ✘
  • Collaboration – ✘
  • Customizability – ✓

Webflow blends the best of both worlds. It offers a visual interface for designing while also allowing access to the underlying code. Webflow is suitable for building responsive, professional websites. But it comes with a steeper learning curve.

  • Ease of use – ✘
  • Advanced prototyping – ✓
  • Collaboration – ✘
  • Customizability – ✓

Final verdict? For advanced prototyping and team collaboration, Framer wins. Wix is perfect for beginners and smaller projects, whereas Webflow is ideal for experts building responsive websites. None surpasses the others; instead, they cater to different user groups, and the best tool depends on your project needs.

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