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Principle: The 24-7 Brand If you're out of ad ideas, make your logo embody the values.
Principle: Local billboards are not local anymore This ad was designed for 200K people that walk past it in Tokyo -- but it spread to millions across the internet. Make your billboards social first.
Principle: Classical conditioning You see this ad and you can feel your lungs pumping from your last run.
Nike Air Max Cushioning Principle: Us vs Them A picture paints a 1,000 words
Nike Air Principle: Obsess on the opening line "At 6.2 ounces, the hardest thing to remember about the Nike Air sock is that you have it on" If you don't obsess, people will move on.
Sweet Classic Principle: Call out the customer If you want to be associated with excellence, require your customers to be excellent.
Some interesting facts about Nike's advertising: 1. In 2022, they spent $3.8 billion on advertising. They made $46.7 billion. 2. They paid Michael Jordan $250 million in royalties last year. In the last 4 years, he's made $1 billion in royalties. 3. They have given Cristiano Ronaldo a lifetime contract of $1 billion. 4. They sponsor the 2 highest earning athletes ever: Tiger Woods & Lebron James. 5. They are so far ahead in the sneaker market. It's not even close.